A complete, ready-to-review launch kit for a privacy-first motorcycle app — built end to end in the Pavement identity: landing page, brand book, ad sets, social, launch copy, and imagery.
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Garage-authentic, built like a helmet sticker. Made by riders, for riders.
Direct · Loyal · Grounded · Dry-wittedThe conversion-focused app site: hero with inline wordmark, the privacy/on-device story, ride tracking, live convoy and rider voice, a no-accounts trust band, social proof, FAQ, and dual app-store CTAs.
Open landing.html → Brand book · HTMLLogo & clear-space, the full palette with roles, the Archivo/Inter type scale, voice with do/don'ts, and imagery direction.
Open brand-guidelines.html → Meta ads · MarkdownFive app-install ad sets testing privacy, community, free, friendly, and rider voice — each with primary text, headline, CTA, and targeting.
Open ad-copy.md → Instagram · MarkdownSix launch posts for @blacktop.live plus Facebook and Stories cross-cuts — captions on-voice, hashtags, and an asset note each.
Open social.md → Announce · MarkdownAn early-rider launch email, a Product Hunt blurb, a respectful Reddit/community post, and a one-line elevator pitch.
Open launch-copy.md → Render prompts · MarkdownSix ready-to-render prompts — hero, Meta creative, IG, lifestyle/garage, helmet POV — matching the Pavement imagery direction.
Open imagery-brief.md →