Les Enfants Sauvages

Brand: Les Enfants Sauvages (Noir Sauvage direction) · Goal: revenue · Audience: affluent women Channel: Google Search / Shopping / PMax · Store: https://dolcevendetta.ro · Price: 145 lei (≈ €29) Voice rule: bold, opulent, editorial, knowing. No exclamation marks, no emoji, no "comfy," no wellness clichés.

Language note: Copy below is English-primary (the affluent, English-reading luxury-beauty segment converts well on Google in RO). The store, checkout and pricing are Romanian / lei. Ship EN ad groups first; mirror the two best-performing RSAs into Romanian (localization block at the end) and split-test by language. Keep "Made in France / Fait en France" intact in both — it is the proof, not a translation.

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Keyword themes (4 angles, one ad group each)

Negative keywords (shared): cheap, spray cans, men, homemade, recipe, DIY, Old Spice, Dove.

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RSA 1 — Aluminium-free (Angle: Clean)

Final URL: https://dolcevendetta.ro · Path: /clean/no-aluminium

Headlines (15):

1. No Aluminium. No Alcohol.
2. Clean Deodorant, Made in France
3. The Powerful Kind of Clean
4. Non-Toxic. Genuinely Effective.
5. Aluminium-Free Roll-On
6. Wild by Nature, Clean by Design
7. Deodorant Worn Like Perfume
8. You Still Perspire. You Stop Smelling.
9. Nothing Toxic. Nothing Wasted.
10. A Short, Honest Ingredient List
11. Made in France · 145 Lei
12. Clean Beauty, Without Apology
13. The Underarm, Quietly Cared For
14. One Roll-On Lasts ~4 Months
15. Read the Label. Then Switch.

Descriptions (4):

1. A non-toxic roll-on with no aluminium and no alcohol. Genuinely effective, made in France.
2. We removed what doesn't belong, then made it beautiful. Clean enough to wear like fragrance.
3. No pore-sealing metal. No drying alcohol. Just a clean, effective deodorant that lasts.
4. One bottle lasts up to four months. Made in France. 145 lei. Wild by nature, clean by design.

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RSA 2 — Long-lasting / value (Angle: Longevity)

Final URL: https://dolcevendetta.ro · Path: /clean/lasts-months

Headlines (15):

1. One Roll-On. Four Months.
2. The Last Deodorant of the Season
3. A Whole Season, One Bottle
4. Lasts Up to 4 Months
5. Stop Replacing Deodorant Monthly
6. ≈ €0.24 a Day to Wear Clean
7. Clean Deodorant That Lasts
8. Outlasts Conventional 4 to 1
9. Less Ritual. Less Waste. Less Spend.
10. Natural Deodorant That Works
11. No Aluminium · Up to 4 Months
12. Made in France, Made to Last
13. 30ml That Outlasts the Drawer
14. Never Run Out Again
15. 145 Lei · A Season of Calm

Descriptions (4):

1. A 30ml roll-on lasts most wearers up to four months. One bottle, a whole season.
2. Conventional sticks last a month; ours up to four. Less waste, less spend, more calm.
3. Clean, non-toxic, no aluminium — and it genuinely lasts. Made in France, 145 lei.
4. Roughly €0.24 a day to wear something genuinely clean. The discreet luxury of never running out.

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RSA 3 — Luxury / niche (Angle: Luxury)

Final URL: https://dolcevendetta.ro · Path: /maison

Headlines (15):

1. A Maison's Clean Deodorant
2. Deodorant, Composed Like Perfume
3. Le Yuzu · Le Santal
4. Essential-Oil Scent, Not Cover-Up
5. The Roll-On Weighted Like Jewellery
6. Luxury Clean Beauty, Made in France
7. Wild by Nature, Clean by Design
8. For Women Who Read the Label
9. Clean Is the Powerful Choice
10. Revenge Against Toxic Beauty
11. Fine Fragrance for the Underarm
12. No Aluminium. No Compromise.
13. Editorial Clean, Not Wellness-Soft
14. The Knowing Choice · 145 Lei
15. Quiet, Expensive, Clean

Descriptions (4):

1. A clean deodorant composed like fine fragrance. Le Yuzu, Le Santal. Made in France.
2. For women who read ingredient lists and pay for proof. No aluminium, no alcohol.
3. Essential-oil scent, not synthetic cover-up. The underarm, worn like perfume.
4. Clean is the powerful choice, not the cautious one. Made in France, 145 lei.

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RSA 4 — French provenance (Angle: French)

Final URL: https://dolcevendetta.ro · Path: /made-in-france

Headlines (15):

1. Made in France · Fait en France
2. French Clean-Beauty Deodorant
3. Formulated & Filled in France
4. Two Centuries of French Restraint
5. French Perfumery, Clean Formula
6. Aromatic-Grade Essential Oils
7. Not Relabelled. Made in France.
8. Le Yuzu · A French Citrus Sunrise
9. Provenance You Can Wear
10. No Aluminium · Made in France
11. The Old French Discipline
12. Clean Deodorant from France
13. French Craft, Non-Toxic
14. Lasts ~4 Months · Made in France
15. 145 Lei · French, Clean, Effective

Descriptions (4):

1. Developed and bottled in France under the standards of French perfumery. Clean, non-toxic.
2. Aromatic-grade essential oils, no aluminium, no alcohol. Made in France, lasts up to 4 months.
3. Not white-boxed or relabelled — formulated and filled in France. Provenance you can wear.
4. The old French discipline, the short honest ingredient list. 145 lei. Wild by nature, clean by design.

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Shopping / PMax — Asset Group 1 (Hero · Clean + Longevity)

Asset group name: LES — Clean Roll-On (Hero)

• Short headlines (≤30):
  • Clean Deodorant, Made in France
  • No Aluminium. No Alcohol.
  • One Roll-On Lasts 4 Months
  • Aluminium-Free Roll-On
  • Worn Like Perfume
• Long headline (≤90): A clean, non-toxic deodorant — no aluminium, no alcohol, made in France, lasts up to four months.
• Descriptions (≤90):
  • A non-toxic roll-on composed like fine fragrance. No aluminium, no alcohol. Made in France.
  • One bottle lasts up to four months. 145 lei. Wild by nature, clean by design.
• Business name: Les Enfants Sauvages
• Long description / about: Les Enfants Sauvages makes a clean, non-toxic deodorant with no aluminium and no alcohol, formulated and filled in France. A 30ml roll-on lasts most wearers up to four months. Scents: Le Yuzu, Le Santal.
• Image direction: gold roll-on macro, jewellery lighting on near-black (see imagery-brief #2 / #4).
• Audience signals: in-market clean/natural beauty, luxury cosmetics, French beauty; affluent women; aluminium-free intent.

Shopping / PMax — Asset Group 2 (Scent · Le Yuzu / Le Santal)

Asset group name: LES — Scent Line (Yuzu · Santal)

• Short headlines (≤30):
  • Le Yuzu · Le Santal
  • Essential-Oil Deodorant
  • French Citrus, Clean Skin
  • Sandalwood, Worn Close
  • Clean Scent, Not Cover-Up
• Long headline (≤90): Le Yuzu and Le Santal — a clean deodorant composed from essential oils, not synthetic cover-up.
• Descriptions (≤90):
  • Le Yuzu: cold-pressed citrus over warm sandalwood. Le Santal: sandalwood worn close to the skin.
  • Aromatic-grade essential oils, no aluminium, no alcohol. Made in France, 145 lei.
• Image direction: botanicals on dark stone — yuzu peel, sandalwood chip, torn laurel (see imagery-brief #4 / #5).

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Romanian localization (mirror RSA 2 — strongest value angle)

Titluri (sample of 8):

1. Un Roll-On. Patru Luni.
2. Deodorant Curat, Fabricat în Franța
3. Fără Aluminiu. Fără Alcool.
4. Ține Până la 4 Luni
5. Deodorant Natural Care Chiar Funcționează
6. Non-Toxic · Fabricat în Franța
7. ≈ 1,2 Lei pe Zi pentru Curat
8. Sălbatic din Fire. Curat prin Design.

Descrieri (sample of 2):

1. Un roll-on de 30ml ține până la patru luni. Fără aluminiu, fără alcool. Fabricat în Franța.
2. Deodorant curat, non-toxic, eficient — 145 lei. Mai puțină risipă, mai mult calm.

Note: keep "Fabricat în Franța" and "Made in France" as the constant proof point across both languages. Run EN and RO as separate ad groups; let CPA decide the split.

Brand: Les Enfants Sauvages (Noir Sauvage) · Voice: bold, opulent, editorial, knowing. Hard rules: no exclamation marks, no emoji, no "comfy," no clean-girl/girlboss/detox language. Numerals are dramatic. One striking claim per caption. Visual register: editorial chiaroscuro on near-black — skin in one warm low key, the gold roll-on shot like jewellery, botanicals on dark stone. Grain present, gloss absent.

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Post 1 — Manifesto / brand reveal

Image note: Wordmark in gold on Onyx Ground, a single torn laurel leaf catching one low warm light at the corner. Pure type, deep shadow.

Wild by nature. Clean by design.

A deodorant with nothing to hide and nothing to seal. No aluminium. No alcohol. Nothing toxic. Made in France, worn like perfume.

The clean choice was always the powerful one.

#LesEnfantsSauvages #CleanBeauty #MadeInFrance #AluminiumFree #NonToxic #LuxuryBeauty

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Post 2 — The absence (Clean angle)

Image note: Macro of the gold roll-on cap, a single bead of product catching light, deep black falloff. Jewellery lighting.

We are proudest of what isn't in it.

No aluminium to seal your pores. No alcohol to strip your skin. A short, honest list you could read aloud at dinner.

Clean, stated plainly. Made in France.

#AluminiumFree #CleanDeodorant #NonToxic #MadeInFrance #LesEnfantsSauvages #SlowBeauty

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Post 3 — Longevity (the 4-month flex)

Image note: One roll-on standing alone on dark stone, oversized italic "4" in Cormorant gold floating behind it. Restraint and shadow.

One roll-on. A whole season.

Where the conventional stick is spent in a month, ours lasts up to four. Less ritual, less waste, less thought. The discreet luxury of never running out.

30ml. Up to four months. Made in France.

#LongLasting #CleanBeauty #MadeInFrance #LuxuryBeauty #LesEnfantsSauvages #ConsciousLuxury

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Post 4 — Scent story · Le Yuzu

Image note: Yuzu peel and a torn laurel leaf scattered on dark stone, one warm low key, gold roll-on half in shadow.

Le Yuzu — a cold-pressed sunrise.

Citrus over a low, warm grain of sandalwood. Yuzu, lemon, palmarosa, geranium, petitgrain. Composed from essential oils, not synthetic cover-up — so the underarm becomes another place you wear fragrance, not the place you hide it.

#LeYuzu #EssentialOils #CleanScent #MadeInFrance #LesEnfantsSauvages #NicheBeauty

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Post 5 — Romanian-friendly framing (RO + EN)

Image note: Collarbone and shoulder lit by one warm key, gold roll-on resting against the skin, deep shadow. Editorial, never a smile.

Sălbatic din fire. Curat prin design.

Un deodorant fără aluminiu și fără alcool. Non-toxic, eficient, fabricat în Franța. Un singur roll-on ține până la patru luni.

Wild by nature. Clean by design — now in Romania. 145 lei.

#LesEnfantsSauvages #DeodorantCurat #FabricatInFranta #FaraAluminiu #CleanBeauty #BeautyRomania

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Post 6 — Provenance / craft (Made in France)

Image note: The wax-seal ES monogram pressed into dark surface, gold edge catching one light. Object-as-jewellery, museum shadow.

Made in France, in the old discipline.

France did not invent restraint — it perfected it. Our formula is developed and bottled there, under the patience French perfumery has demanded for two centuries.

Provenance you can wear, not just claim. Fait en France.

#MadeInFrance #FaitEnFrance #FrenchBeauty #CleanBeauty #LesEnfantsSauvages #Craft

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Hashtag bank (rotate; 6–10 per post)

Core: #LesEnfantsSauvages #CleanBeauty #MadeInFrance #AluminiumFree #NonToxic Reach: #LuxuryBeauty #NicheBeauty #SlowBeauty #ConsciousLuxury #FrenchBeauty #EssentialOils RO market: #FabricatInFranta #DeodorantCurat #FaraAluminiu #BeautyRomania #FaitEnFrance

Voice: bold, opulent, editorial, knowing. No exclamation marks, no emoji, no "comfy."

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1 · Elevator pitch (one line)

A clean, non-toxic deodorant — no aluminium, no alcohol, made in France — composed like fine fragrance and lasting up to four months per roll-on.

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2 · Launch email — to existing customers / list

Subject line options (pick one):

• A · Wild by nature. Clean by design.
• B · One roll-on. Four months.
• C · The clean deodorant, made in France

Preheader: No aluminium. No alcohol. Made in France. Worn like perfume.

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Dear [First name],

We removed what doesn't belong, then made it beautiful.

Les Enfants Sauvages is a clean, non-toxic deodorant with no aluminium and no alcohol — formulated and filled in France, and composed from aromatic essential oils rather than synthetic cover-up. It does not seal your pores or strip your skin. You still perspire; you simply stop smelling of compromise.

And it lasts. A single 30ml roll-on carries most wearers up to four months of daily use — where a conventional stick is spent in one. Less ritual, less waste, the discreet luxury of never running out.

Two ways to wear it:

• Le Yuzu — a cold-pressed sunrise. Citrus over a low, warm grain of sandalwood.
• Le Santal — sandalwood worn close to the skin. Quiet, expensive, lingering.

Clean was always the powerful choice, not the cautious one. This is it, stated plainly.

[ Shop the roll-on — 145 lei → ] (links to https://dolcevendetta.ro)

Wild by nature. Clean by design.

— Les Enfants Sauvages

No aluminium · No alcohol · Made in France · Up to 4 months per roll-on

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3 · Press / influencer-seeding note

Subject: A clean deodorant worth the column inches — Les Enfants Sauvages

Hello [Name],

Most "clean" deodorant arrives apologising — natural, but it works, we promise. Les Enfants Sauvages doesn't.

It is a non-toxic roll-on with no aluminium and no alcohol, formulated and filled in France, and composed from aromatic essential oils so it wears like fine fragrance rather than synthetic cover-up. The detail your readers will repeat: one 30ml roll-on lasts up to four months — roughly €0.24 a day to wear something genuinely clean, and four-to-one less waste than a conventional stick.

Two scents to try:

• Le Yuzu — citrus over warm sandalwood (yuzu, lemon, palmarosa, geranium, petitgrain).
• Le Santal — sandalwood, skin-close and slow.

We would love to send both to you, unboxed the way they ship: the gold roll-on weighted like a small object of jewellery, on near-black. If you would like a sample set or a few minutes with our founder on the made-in-France formulation, simply reply.

Sold at 145 lei (≈ €29) via dolcevendetta.ro.

The angle, if it helps: revenge against everything toxic that came before — clean as the powerful choice, not the cautious one.

Warmly, [Founder name] · Les Enfants Sauvages [email] · dolcevendetta.ro

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Suggested seeding kit

• Both roll-ons (Le Yuzu, Le Santal), no plastic filler.
• A single card: the wordmark in gold, "Wild by nature. Clean by design." on the reverse, the four-month and no-aluminium facts in fine print.
• One torn laurel leaf or sandalwood chip tucked in — the only wild gesture.