# Google Ads — Les Enfants Sauvages

**Brand:** Les Enfants Sauvages (Noir Sauvage direction) · **Goal:** revenue · **Audience:** affluent women
**Channel:** Google Search / Shopping / PMax · **Store:** https://dolcevendetta.ro · **Price:** 145 lei (≈ €29)
**Voice rule:** bold, opulent, editorial, knowing. No exclamation marks, no emoji, no "comfy," no wellness clichés.

> **Language note:** Copy below is **English-primary** (the affluent, English-reading luxury-beauty segment converts well on Google in RO). The store, checkout and pricing are Romanian / lei. Ship EN ad groups first; mirror the **two best-performing RSAs into Romanian** (localization block at the end) and split-test by language. Keep "Made in France / Fait en France" intact in both — it is the proof, not a translation.

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## Keyword themes (4 angles, one ad group each)

| Ad group | Intent / keywords (phrase + exact) | Angle it tests |
|---|---|---|
| **A · Aluminium-free** | `aluminium free deodorant`, `deodorant without aluminium`, `no aluminium deodorant women`, `aluminium free roll on` | **Clean** — the absence as the product |
| **B · Long-lasting / value** | `long lasting deodorant`, `deodorant that lasts months`, `natural deodorant that actually works`, `best long lasting natural deodorant` | **Longevity** — 4 months, status convenience |
| **C · Luxury / niche** | `luxury natural deodorant`, `designer deodorant`, `high end clean deodorant`, `premium aluminium free deodorant` | **Luxury** — fine-fragrance register |
| **D · French / made-in-France** | `french deodorant`, `made in france deodorant`, `french clean beauty deodorant`, `parfum deodorant france` | **French provenance** — craft & origin |

Negative keywords (shared): `cheap`, `spray cans`, `men`, `homemade`, `recipe`, `DIY`, `Old Spice`, `Dove`.

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## RSA 1 — Aluminium-free (Angle: Clean)
**Final URL:** https://dolcevendetta.ro · **Path:** /clean/no-aluminium

**Headlines (15):**
1. No Aluminium. No Alcohol.
2. Clean Deodorant, Made in France
3. The Powerful Kind of Clean
4. Non-Toxic. Genuinely Effective.
5. Aluminium-Free Roll-On
6. Wild by Nature, Clean by Design
7. Deodorant Worn Like Perfume
8. You Still Perspire. You Stop Smelling.
9. Nothing Toxic. Nothing Wasted.
10. A Short, Honest Ingredient List
11. Made in France · 145 Lei
12. Clean Beauty, Without Apology
13. The Underarm, Quietly Cared For
14. One Roll-On Lasts ~4 Months
15. Read the Label. Then Switch.

**Descriptions (4):**
1. A non-toxic roll-on with no aluminium and no alcohol. Genuinely effective, made in France.
2. We removed what doesn't belong, then made it beautiful. Clean enough to wear like fragrance.
3. No pore-sealing metal. No drying alcohol. Just a clean, effective deodorant that lasts.
4. One bottle lasts up to four months. Made in France. 145 lei. Wild by nature, clean by design.

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## RSA 2 — Long-lasting / value (Angle: Longevity)
**Final URL:** https://dolcevendetta.ro · **Path:** /clean/lasts-months

**Headlines (15):**
1. One Roll-On. Four Months.
2. The Last Deodorant of the Season
3. A Whole Season, One Bottle
4. Lasts Up to 4 Months
5. Stop Replacing Deodorant Monthly
6. ≈ €0.24 a Day to Wear Clean
7. Clean Deodorant That Lasts
8. Outlasts Conventional 4 to 1
9. Less Ritual. Less Waste. Less Spend.
10. Natural Deodorant That Works
11. No Aluminium · Up to 4 Months
12. Made in France, Made to Last
13. 30ml That Outlasts the Drawer
14. Never Run Out Again
15. 145 Lei · A Season of Calm

**Descriptions (4):**
1. A 30ml roll-on lasts most wearers up to four months. One bottle, a whole season.
2. Conventional sticks last a month; ours up to four. Less waste, less spend, more calm.
3. Clean, non-toxic, no aluminium — and it genuinely lasts. Made in France, 145 lei.
4. Roughly €0.24 a day to wear something genuinely clean. The discreet luxury of never running out.

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## RSA 3 — Luxury / niche (Angle: Luxury)
**Final URL:** https://dolcevendetta.ro · **Path:** /maison

**Headlines (15):**
1. A Maison's Clean Deodorant
2. Deodorant, Composed Like Perfume
3. Le Yuzu · Le Santal
4. Essential-Oil Scent, Not Cover-Up
5. The Roll-On Weighted Like Jewellery
6. Luxury Clean Beauty, Made in France
7. Wild by Nature, Clean by Design
8. For Women Who Read the Label
9. Clean Is the Powerful Choice
10. Revenge Against Toxic Beauty
11. Fine Fragrance for the Underarm
12. No Aluminium. No Compromise.
13. Editorial Clean, Not Wellness-Soft
14. The Knowing Choice · 145 Lei
15. Quiet, Expensive, Clean

**Descriptions (4):**
1. A clean deodorant composed like fine fragrance. Le Yuzu, Le Santal. Made in France.
2. For women who read ingredient lists and pay for proof. No aluminium, no alcohol.
3. Essential-oil scent, not synthetic cover-up. The underarm, worn like perfume.
4. Clean is the powerful choice, not the cautious one. Made in France, 145 lei.

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## RSA 4 — French provenance (Angle: French)
**Final URL:** https://dolcevendetta.ro · **Path:** /made-in-france

**Headlines (15):**
1. Made in France · Fait en France
2. French Clean-Beauty Deodorant
3. Formulated & Filled in France
4. Two Centuries of French Restraint
5. French Perfumery, Clean Formula
6. Aromatic-Grade Essential Oils
7. Not Relabelled. Made in France.
8. Le Yuzu · A French Citrus Sunrise
9. Provenance You Can Wear
10. No Aluminium · Made in France
11. The Old French Discipline
12. Clean Deodorant from France
13. French Craft, Non-Toxic
14. Lasts ~4 Months · Made in France
15. 145 Lei · French, Clean, Effective

**Descriptions (4):**
1. Developed and bottled in France under the standards of French perfumery. Clean, non-toxic.
2. Aromatic-grade essential oils, no aluminium, no alcohol. Made in France, lasts up to 4 months.
3. Not white-boxed or relabelled — formulated and filled in France. Provenance you can wear.
4. The old French discipline, the short honest ingredient list. 145 lei. Wild by nature, clean by design.

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## Shopping / PMax — Asset Group 1 (Hero · Clean + Longevity)
**Asset group name:** LES — Clean Roll-On (Hero)

- **Short headlines (≤30):**
  - Clean Deodorant, Made in France
  - No Aluminium. No Alcohol.
  - One Roll-On Lasts 4 Months
  - Aluminium-Free Roll-On
  - Worn Like Perfume
- **Long headline (≤90):** A clean, non-toxic deodorant — no aluminium, no alcohol, made in France, lasts up to four months.
- **Descriptions (≤90):**
  - A non-toxic roll-on composed like fine fragrance. No aluminium, no alcohol. Made in France.
  - One bottle lasts up to four months. 145 lei. Wild by nature, clean by design.
- **Business name:** Les Enfants Sauvages
- **Long description / about:** Les Enfants Sauvages makes a clean, non-toxic deodorant with no aluminium and no alcohol, formulated and filled in France. A 30ml roll-on lasts most wearers up to four months. Scents: Le Yuzu, Le Santal.
- **Image direction:** gold roll-on macro, jewellery lighting on near-black (see imagery-brief #2 / #4).
- **Audience signals:** in-market clean/natural beauty, luxury cosmetics, French beauty; affluent women; aluminium-free intent.

## Shopping / PMax — Asset Group 2 (Scent · Le Yuzu / Le Santal)
**Asset group name:** LES — Scent Line (Yuzu · Santal)

- **Short headlines (≤30):**
  - Le Yuzu · Le Santal
  - Essential-Oil Deodorant
  - French Citrus, Clean Skin
  - Sandalwood, Worn Close
  - Clean Scent, Not Cover-Up
- **Long headline (≤90):** Le Yuzu and Le Santal — a clean deodorant composed from essential oils, not synthetic cover-up.
- **Descriptions (≤90):**
  - Le Yuzu: cold-pressed citrus over warm sandalwood. Le Santal: sandalwood worn close to the skin.
  - Aromatic-grade essential oils, no aluminium, no alcohol. Made in France, 145 lei.
- **Image direction:** botanicals on dark stone — yuzu peel, sandalwood chip, torn laurel (see imagery-brief #4 / #5).

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## Romanian localization (mirror RSA 2 — strongest value angle)

**Titluri (sample of 8):**
1. Un Roll-On. Patru Luni.
2. Deodorant Curat, Fabricat în Franța
3. Fără Aluminiu. Fără Alcool.
4. Ține Până la 4 Luni
5. Deodorant Natural Care Chiar Funcționează
6. Non-Toxic · Fabricat în Franța
7. ≈ 1,2 Lei pe Zi pentru Curat
8. Sălbatic din Fire. Curat prin Design.

**Descrieri (sample of 2):**
1. Un roll-on de 30ml ține până la patru luni. Fără aluminiu, fără alcool. Fabricat în Franța.
2. Deodorant curat, non-toxic, eficient — 145 lei. Mai puțină risipă, mai mult calm.

*Note: keep "Fabricat în Franța" and "Made in France" as the constant proof point across both languages. Run EN and RO as separate ad groups; let CPA decide the split.*