# Launch Copy — Les Enfants Sauvages

**Voice:** bold, opulent, editorial, knowing. No exclamation marks, no emoji, no "comfy."

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## 1 · Elevator pitch (one line)

> A clean, non-toxic deodorant — no aluminium, no alcohol, made in France — composed like fine fragrance and lasting up to four months per roll-on.

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## 2 · Launch email — to existing customers / list

**Subject line options (pick one):**
- A · `Wild by nature. Clean by design.`
- B · `One roll-on. Four months.`
- C · `The clean deodorant, made in France`

**Preheader:** No aluminium. No alcohol. Made in France. Worn like perfume.

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Dear [First name],

We removed what doesn't belong, then made it beautiful.

Les Enfants Sauvages is a clean, non-toxic deodorant with **no aluminium** and **no alcohol** — formulated and filled in France, and composed from aromatic essential oils rather than synthetic cover-up. It does not seal your pores or strip your skin. You still perspire; you simply stop smelling of compromise.

And it lasts. A single 30ml roll-on carries most wearers up to **four months** of daily use — where a conventional stick is spent in one. Less ritual, less waste, the discreet luxury of never running out.

Two ways to wear it:

- **Le Yuzu** — a cold-pressed sunrise. Citrus over a low, warm grain of sandalwood.
- **Le Santal** — sandalwood worn close to the skin. Quiet, expensive, lingering.

Clean was always the powerful choice, not the cautious one. This is it, stated plainly.

**[ Shop the roll-on — 145 lei → ]** (links to https://dolcevendetta.ro)

Wild by nature. Clean by design.

— Les Enfants Sauvages

*No aluminium · No alcohol · Made in France · Up to 4 months per roll-on*

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## 3 · Press / influencer-seeding note

**Subject:** A clean deodorant worth the column inches — Les Enfants Sauvages

Hello [Name],

Most "clean" deodorant arrives apologising — natural, but it works, we promise. Les Enfants Sauvages doesn't.

It is a non-toxic roll-on with **no aluminium and no alcohol**, formulated and filled in **France**, and composed from aromatic essential oils so it wears like fine fragrance rather than synthetic cover-up. The detail your readers will repeat: **one 30ml roll-on lasts up to four months** — roughly €0.24 a day to wear something genuinely clean, and four-to-one less waste than a conventional stick.

Two scents to try:
- **Le Yuzu** — citrus over warm sandalwood (yuzu, lemon, palmarosa, geranium, petitgrain).
- **Le Santal** — sandalwood, skin-close and slow.

We would love to send both to you, unboxed the way they ship: the gold roll-on weighted like a small object of jewellery, on near-black. If you would like a sample set or a few minutes with our founder on the made-in-France formulation, simply reply.

Sold at **145 lei (≈ €29)** via dolcevendetta.ro.

The angle, if it helps: *revenge against everything toxic that came before — clean as the powerful choice, not the cautious one.*

Warmly,
[Founder name] · Les Enfants Sauvages
[email] · dolcevendetta.ro

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### Suggested seeding kit
- Both roll-ons (Le Yuzu, Le Santal), no plastic filler.
- A single card: the wordmark in gold, "Wild by nature. Clean by design." on the reverse, the four-month and no-aluminium facts in fine print.
- One torn laurel leaf or sandalwood chip tucked in — the only wild gesture.