# Instagram — Launch Posts

**Brand:** Les Enfants Sauvages (Noir Sauvage) · **Voice:** bold, opulent, editorial, knowing.
**Hard rules:** no exclamation marks, no emoji, no "comfy," no clean-girl/girlboss/detox language. Numerals are dramatic. One striking claim per caption.
**Visual register:** editorial chiaroscuro on near-black — skin in one warm low key, the gold roll-on shot like jewellery, botanicals on dark stone. Grain present, gloss absent.

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### Post 1 — Manifesto / brand reveal
**Image note:** Wordmark in gold on Onyx Ground, a single torn laurel leaf catching one low warm light at the corner. Pure type, deep shadow.

> Wild by nature. Clean by design.
>
> A deodorant with nothing to hide and nothing to seal. No aluminium. No alcohol. Nothing toxic. Made in France, worn like perfume.
>
> The clean choice was always the powerful one.
>
> #LesEnfantsSauvages #CleanBeauty #MadeInFrance #AluminiumFree #NonToxic #LuxuryBeauty

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### Post 2 — The absence (Clean angle)
**Image note:** Macro of the gold roll-on cap, a single bead of product catching light, deep black falloff. Jewellery lighting.

> We are proudest of what isn't in it.
>
> No aluminium to seal your pores. No alcohol to strip your skin. A short, honest list you could read aloud at dinner.
>
> Clean, stated plainly. Made in France.
>
> #AluminiumFree #CleanDeodorant #NonToxic #MadeInFrance #LesEnfantsSauvages #SlowBeauty

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### Post 3 — Longevity (the 4-month flex)
**Image note:** One roll-on standing alone on dark stone, oversized italic "4" in Cormorant gold floating behind it. Restraint and shadow.

> One roll-on. A whole season.
>
> Where the conventional stick is spent in a month, ours lasts up to four. Less ritual, less waste, less thought. The discreet luxury of never running out.
>
> 30ml. Up to four months. Made in France.
>
> #LongLasting #CleanBeauty #MadeInFrance #LuxuryBeauty #LesEnfantsSauvages #ConsciousLuxury

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### Post 4 — Scent story · Le Yuzu
**Image note:** Yuzu peel and a torn laurel leaf scattered on dark stone, one warm low key, gold roll-on half in shadow.

> Le Yuzu — a cold-pressed sunrise.
>
> Citrus over a low, warm grain of sandalwood. Yuzu, lemon, palmarosa, geranium, petitgrain. Composed from essential oils, not synthetic cover-up — so the underarm becomes another place you wear fragrance, not the place you hide it.
>
> #LeYuzu #EssentialOils #CleanScent #MadeInFrance #LesEnfantsSauvages #NicheBeauty

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### Post 5 — Romanian-friendly framing (RO + EN)
**Image note:** Collarbone and shoulder lit by one warm key, gold roll-on resting against the skin, deep shadow. Editorial, never a smile.

> Sălbatic din fire. Curat prin design.
>
> Un deodorant fără aluminiu și fără alcool. Non-toxic, eficient, fabricat în Franța. Un singur roll-on ține până la patru luni.
>
> *Wild by nature. Clean by design — now in Romania.* 145 lei.
>
> #LesEnfantsSauvages #DeodorantCurat #FabricatInFranta #FaraAluminiu #CleanBeauty #BeautyRomania

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### Post 6 — Provenance / craft (Made in France)
**Image note:** The wax-seal ES monogram pressed into dark surface, gold edge catching one light. Object-as-jewellery, museum shadow.

> Made in France, in the old discipline.
>
> France did not invent restraint — it perfected it. Our formula is developed and bottled there, under the patience French perfumery has demanded for two centuries.
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> Provenance you can wear, not just claim. Fait en France.
>
> #MadeInFrance #FaitEnFrance #FrenchBeauty #CleanBeauty #LesEnfantsSauvages #Craft

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## Hashtag bank (rotate; 6–10 per post)
**Core:** #LesEnfantsSauvages #CleanBeauty #MadeInFrance #AluminiumFree #NonToxic
**Reach:** #LuxuryBeauty #NicheBeauty #SlowBeauty #ConsciousLuxury #FrenchBeauty #EssentialOils
**RO market:** #FabricatInFranta #DeodorantCurat #FaraAluminiu #BeautyRomania #FaitEnFrance