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The plan, current work, approvals, and measurement stay connected here.

Team working

This week's focus

Make the value clear before adding more traffic.

Improve the conversion path first, then test the strongest acquisition message against real signups.

64/100Launch readiness

Priority queue

Work moving now

3 active items
01

Conversion

Tighten the homepage promise

Draft ready for review
Review
02

Campaign

Launch the first founder-intent test

3 ads and a landing variant queued
Queued
03

Measurement

Confirm signup attribution

Source and conversion checks connected
Ready
Landing test+18%

Projected signup lift from the clearer hero variant.

Campaign drafts3

Founder-intent concepts ready for approval.

Next checkFriday

Review traffic quality and signup attribution.

Ready for approval

Homepage value-prop test

Landing page
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