App landing page examples
App landing page examples: pages that turn visitors into installs
An app landing page has to do in one screen what an app store listing does in ten: show the app, say why it matters, prove people use it and get the visitor to the right download. Here is how the app pages in our scans perform and which famous app pages are worth copying.
Data updated November 4, 2026 from 241 scans
How app pages score
Based on 58 app pages (web or mobile apps, by the scan's site type or category), each scored out of 100 across seven dimensions by the LaunchBuddy scanner.
Average score on each dimension, as a share of its maximum
Measurement is shown for completeness: a static scan often can't confirm analytics that load through JavaScript, so it reads low on most pages.
What separates strong pages from weak ones
How often each checklist item was missing, in this group and in the pages that scored highest and lowest overall.
| Checklist item | Missing in this group (n=57) | Missing, pages scoring 70+ (n=43) | Missing, pages under 50 (n=101) |
|---|---|---|---|
| Product screenshots / creative | 53% | 7% | 83% |
| Social proof / testimonials | 56% | 5% | 85% |
| Primary call-to-action | 42% | 28% | 76% |
| Signup or waitlist | 37% | 28% | 64% |
| Demo video or walkthrough | 91% | 74% | 100% |
| Social share image (OG) | 23% | 12% | 53% |
Share of scanned pages where the scanner marked the item missing. Pages can be in more than one group; small groups are directional, not conclusive.
How app pages compare
The 58 app pages in our scans (web and mobile apps, by the scanner's own classification) score a little above the overall average: a median of 57 against 55, and 24% reached 70 or more against 18% of all pages. They do best on launch channel readiness (64% of its maximum) and social share readiness (73%).
The weak spots are familiar. Demo and creative averages 32%, 53% of app pages had no product screenshot the scanner could find, and 56% had no social proof. For an app, those are expensive misses: people decide whether to install from what they can see.
What a strong app landing page includes
Device frames with real screens
Show the app on the device people will use it on. A phone frame with a real screen, the one where the app is most useful, is the single most recognisable element of a good app page. Use real data, not lorem ipsum. If the app has a signature moment (a streak, a finished workout, a blocked distraction), show that.
One sentence on the outcome
App store browsers decide fast. Your headline should name the outcome in a few words. Todoist's "Clarity, finally." and Opal's "Attention on autopilot." are short, but both are outcomes, not features.
The right download button for the right device
42% of app pages had no clear primary call to action. For a mobile app the CTA is the store badge, and the best pages show the right one: iOS visitors see the App Store, Android visitors see Google Play, desktop visitors get a QR code or a "send me a link" option. Opal lists separate downloads for iOS, Mac and Android so nobody has to hunt.
Proof at the scale you actually have
Big apps lead with user counts: Todoist says it is "Trusted by 30 million people and teams" in its description, and Loom says "trusted by over 22 million people". A new app does not have those numbers, and should not fake them. Use what is real: an App Store rating once you have enough reviews, a quote from a beta tester, press if you have it, or a "built by" note with the founder's name.
A short loop, not a long video
91% of app pages had no demo video or walkthrough. A five to fifteen-second muted loop of the core interaction, inside the device frame, gives visitors the feel of the app without asking them to press play. Keep a longer walkthrough for further down the page.
A web-to-app handoff that works
If someone visits on a laptop, give them a way to get the app on their phone: a QR code, a text-me-a-link field or an email-me-the-link option. Without it, desktop traffic from a launch post is mostly lost.
Web app vs mobile app pages
Web apps (where the product runs in the browser) and mobile apps share most of the rules above, with a few differences:
| Web app page | Mobile app page | |
|---|---|---|
| Primary CTA | Start free, sign up, try the demo | Store badges, QR code for desktop |
| Hero visual | Browser frame or cropped UI | Phone frame with a real screen |
| Proof | Named users, logos, usage numbers | Store rating, review quotes, user counts |
| Pricing | Plans on the page | Often "Free, with in-app purchases" plus the paid tier |
For web apps that sell subscriptions, the SaaS landing page examples go deeper.
Before you launch your app
App launches have extra moving parts. Before you post the link anywhere:
- Make sure the store listing is live in every country you are posting to.
- Use the same name, icon and first screenshot on the landing page and in the store, so people recognise the app when they arrive there.
- Add Open Graph tags and a share image. 23% of app pages had no share image, so their links unfurled without a picture.
- Check the page on a small phone. The device frame and the store badges must fit without horizontal scrolling.
The app launch checklist covers the rest, from store assets to the first week of reviews.
When your page is ready, run it through the landing page analyzer to score it on the same seven dimensions used for these numbers.
Famous app landing pages, and what to copy
Consumer and productivity app homepages we read by hand.
Opal
opal.so
What to copy"Attention on autopilot." as the headline, then separate "Download for iOS", "Download for Mac" and "Download for Android" buttons. Copy the per-platform download options.
Todoist
todoist.com
What to copyA two-word outcome headline, "Clarity, finally.", and a scale claim in the description ("Trusted by 30 million people and teams"). Copy the outcome headline; use your own real numbers.
Strava
strava.com
What to copy"Community-Powered Motivation" sells the social reason people stay, not the GPS tracking, and the page offers both "Get the App" and "Join us for free." Copy the focus on why users stay.
Headspace
headspace.com
What to copyThe trial is the offer: "Try 14-days free" is repeated, alongside a separate "Request a demo" for companies. Copy the explicit trial length in the button.
Loom
loom.com
What to copy"One video is worth a thousand words" plus two clear actions, "Get Loom for free" and "Download now". Copy the free-first CTA for a product people want to try before installing.
Duolingo
duolingo.com
What to copyThe description puts the price objection to rest immediately: "100% free, fun and science-based". Copy the habit of answering "what does it cost?" in the first line.
Pages checked by hand on November 3, 2026. Sites change; what you see today may differ. These are independent notes, not affiliated with or endorsed by the companies named, and screenshots, where shown, document the page when it was scored.
App landing page checklist
- Real app screen in a device frame above the fold
- Outcome headline in a few words
- The right store badge for each device, plus a desktop handoff
- A short muted loop of the core interaction
- Proof at your real scale: rating, review quotes or a founder note
- Same name, icon and first screenshot as the store listing
- Share image and Open Graph tags
- Checked on a small phone with no horizontal scroll
Score yours the same way
Paste your URL into the free analyzer. In about a minute you get a score out of 100 on the same seven dimensions behind every number on this page (data as of November 4, 2026), your biggest gap and the fix for it. No account needed.
Numbers on this page are aggregates from launch pages people scanned with LaunchBuddy. We never publish which sites were scanned. A score measures the signals a cold visitor sees on one page; it does not measure sales or sign-ups. Companies named in the examples are not affiliated with LaunchBuddy.